Course curriculum

  • 1

    Module 1: Meta Foundations, Setting Yourself Up for Success

    • Module 1 Lesson 1 - Welcome to Your Traffic Source Course

    • Module 1 Lesson 2 - Goals and Expectations

    • Module 1 Lesson 3: The Paid Media Funnel

    • Module 1 Lesson 4 - The Mindset To Guarantee You Will Have Have NO Success

    • Module 1 Lesson 5: Terminology

  • 2

    Module 2 - Meta Business Admin & Technical Set Up

    • Module 2 Lesson 1 - Business Manager Setup

    • Module 2 Lesson 2 - Meta Business Page Setup

    • Module 2 Lesson 3 - Meta Business Manager Domain Setup

    • Module 2 Lesson 4 - Setup Ad Account and Add Payment Methods

    • Module 2 Lesson 5 - Access

    • Module 2 Lesson 6 - Setting Up Your Pixel and Data Sets Overview

    • Module 2 Lesson 7 - Dataset Setup & Walkthrough

    • Module 2 Lesson 8 - Things to Keep in Mind

    • Module 2 Lesson 9 - Frequently Asked Technical Questions

    • Module 2 Lesson 10 - Scaled Tracking & 3rd Party Trackers

  • 3

    Module 3 - The Product

    • Module 3 Lesson 1 - Picking a Profitable Product for Meta

    • Module 3 Lesson 2 -Building Your Customer Avatar

    • Module 3 Lesson 3 - Creating Your First Affiliate Link

    • Module 3 - Introducing Ember

  • 4

    Module 4 - Creating Your Money-Making FB Ad

    • Module 4 Lesson 1 - Theory: 3 Main Considerations

    • Module 4 Lesson 2 - Meta Compliant Ads

    • Module 4 - Using Ember for Compliant Ads

    • Module 4 Lesson 3 - Ad Creative Creation

    • Module 4 Lesson 4 - Building Compelling Copy

    • Module 4 Lesson 5 - Real Ads

    • Module 4 Lesson 6 - Make it Your Own

    • Module 4 - How To Use Ember

  • 5

    Module 5 - Creating a Landing Page in Accelerator

    • Module 5 Lesson 1 - Theory

    • Module 5 Lesson 2 - Make a Landing Page Start to Finish

    • Module 5 Lesson 3 - Understanding Your Funnel from the Top Down

  • 6

    Module 6 - Getting Comfortable with Meta Ads Manager

    • Module 6 Lesson 1 - Navigating Ads Manager

    • Module 6 Lesson 2 - Columns and Breakdowns

  • 7

    Module 7 - Meta Ad Campaign: Structure, Build, and Launch

    • Module 7 Lesson 1 - Your Campaign Structure

    • Module 7 Lesson 2 - The Classic Campaign Setup

    • Lesson 3 - The Advantage+ Shopping Campaign Setup

    • Module 7 Lesson 4 - Ad Structure & Preferences

    • Module 7 Lesson 5 - Publishing your Ad Campaign

    • Module 7 Lesson 6 - Testing Strategies

  • 8

    Module 8 - Optimizing a Meta Ad Campaign

    • Module 8 Lesson 1 - What to Watch For

    • Module 8 Lesson 2 - Average Affiliate Ad Benchmarks

  • 9

    Module 9 - Putting It All Together

    • Module 9 Lesson 1 - Putting it All Together

    • Module 9 Lesson 2 - Congratulations! You have completed your traffic source program!

    • Student Progress Survey

    • How to Join Discord and Get Verified