Course curriculum

  • 1

    Introduction

    • What is This Blogging Thing? - Module 1 Lesson 1

    • Understanding Traffic - Module 1 Lesson 2

    • What is Blogging at a High Level? - Module 1 Lesson 3

    • Meet Your Instructor - Daniel - Module 1 Lesson 4

    • What a Successful Affiliate Blog Looks Like - Module 1 Lesson 5

    • Financial Expectations - Module 1 Lesson 6

    • Time Expectations - Module 1 Lesson 7

    • Your Why - Module 1 Lesson 8

    • Think Like a Business - Module 1 Lesson 9

    • Activity - A Letter to Yourself - Print this or write your own letter on a piece of notebook paper

    • Get Outside Your Comfort Zone - Module 1 Lesson 10

    • Focus on the Process, Not the Outcome - Module 1 Lesson 11

    • Intro Conclusion Module 1 Lesson 12

    • Intro Checklist

  • 2

    SEO Foundations

    • SEO 101 - Module 2 Lesson 1

    • How Search Happens - Module 2 Lesson 2

    • Search Intent - Module 2 Lesson 3

    • What Google Cares About - Module 2 Lesson 4

    • Topical Authority - Module 2 Lesson 5

    • Domain Authority - Module 2 Lesson 6

    • SEO Foundations Wrap Up - Module 6 Lesson 7

    • SEO Foundation Checklist
  • 3

    Starting Your Blog

    • Picking Your Niche - Module 3 Lesson 1

    • Optional *Recommended Affiliate Networks for Bloggers*

    • YMYL and EEAT - Module 3 Lesson 2

    • Picking Your Niche Checklist

    • Picking Your Product - Module 3 Lesson 3

    • Picking and Registering Your Domain - Module 3 Lesson 4

    • Starting Your Blog with Accelerator - Module 3 Lesson 5

    • Customizing Your Blog - Module 3 Lesson 6

    • *Optional* Starting Your Blog with WordPress

    • Starting Your Blog Wrap-Up - Module 3 Lesson 7

    • Create Your Blog Checklist! Take the next day to work on creating and customizing your blog. You are going to need it moving forward.
  • 4

    Search Analysis

    • Understanding Keywords - Module 4 Lesson 1

    • Why Do Keyword Research? Module 4 Lesson 2

    • Content Types - Module 4 Lesson 3

    • 5-Step Keyword Research Process (Free Method) - Module 4 Lesson 4

    • Step 1: List Out Your Categories - Module 4 Lesson 5

    • Activity: Write out a list of 10-15 categories and then choose just 5 that you want to commit to. Add them to the Content Planner.

    • Step 2: Brainstorm Topic Clusters - Module 4 Lesson 6

    • Step 3: Coming Up With Keywords - Module 4 Lesson 7

    • Activity: Use the Google SERP Research Method to choose 10 keywords that people are searching for and that you think you can rank for.

    • Step 4: Validate With Google Trends - Module 4 Lesson 8

    • Step 5: Writing SEO Titles - Module 4 Lesson 9

    • Activity: Write 5 different versions of an SEO title with different content angles for your chosen keyword. Pick the one you want to write and add it to the Content Planner tool.

    • Free Method Takeaways - Module 4 Lesson 10

    • *Optional* Paid Keyword Research Techniques

    • Batching Your List of Articles - Module 4 Lesson 11
  • 5

    Content Writing

    • Content Writing 101 - Module 5 Lesson 1

    • What a Winning Article Looks Like: Post Outline Template - Module 5 Lesson 2

    • Blog Outline Template

    • 6 Common Article Formats - Module 5 Lesson 4

    • Article Format Cheat Sheet

    • Creating an Article, Part 1: Research Module 5 Lesson 5

    • Creating an Article, Part 2: Outlining - Module 5 Lesson 6

    • Activity: Create 3 Article Outlines

    • Creating an Article, Part 3: Writing - Module 5 Lesson 7

    • Writing an Intro - Module 5 Lesson 8

    • Writing an Answer Target - Module 5 Lesson 9

    • Writing a Subheading Paragraph - Module 5 Lesson 10

    • Writing a Conclusion and CTA - Module 5 Lesson 11

    • *Optional* Write the Best Golf Resorts article with Daniel!

    • Activity - Your job now is to take one of the outlines you created and write your first article. Don’t worry – it does not have to be perfect. In the next module, we will review your work!
  • 6

    Content Writing Principles to Remember

    • Titles Are for SEO, Not Creativity - Module 6 Lesson 1

    • Stick With First Person and Second Person POVs - Module 6 Lesson 2

    • Tone of Voice - Module 6 Lesson 3

    • Lots of Spacing - Module 6 Lesson 4

    • Active vs Passive Voice - Module 6 Lesson 5

    • A Quick Note on Word Count - Module 6 Lesson 6

    • Grammar and Spelling - Module 6 Lesson 7

    • Working with AI (How to Use) - Module 6 Lesson 8

    • Hiring Writers - Module 6 Lesson 9

  • 7

    On-Page Optimization

    • What On-Page Optimization Means - Module 7 Lesson 1

    • On-page Optimization - Module 7 Lesson 2

    • Free On-Page Method - Module 7 Lesson 3

    • *Optional* Paid On-Page Method

    • Polishing Your Article - Module 7 Lesson 4

    • Content Updating - Module 7 Lesson 5

    • On - Page Optimization Wrap Up!
  • 8

    Monetization

    • Monetization - Module 8 Lesson 1

    • Diving into Monetization - Module 8 Lesson 2

    • Generating an Affiliate Link - Module 8 Lesson 3

    • Where to Place Your Affiliate Links - Module 8 Lesson 4

    • Affiliate Link Disclosure - Module 8 Lesson 5

    • Affiliate Link Disclosure: Here’s Exactly What to Say (And Where!)

    • The 3 Levels of Promotion - Module 8 Lesson 6

    • The Lead Magnet Funnel - Module 8 Lesson 7

    • Other Ways to Monetize Your Articles - Module 8 Lesson 8

    • Display Ads - Module 8 Lesson 9

    • Other Affiliate Networks - Module 8 Lesson 10

    • Your Own Products - Module 8 Lesson 11

    • Monetization Wrap-Up - Module 8 Lesson 12

    • Monetization Checklist
  • 9

    Conclusion

    • Putting It All Together - Module 9 Lesson 1

    • Next Steps - Module 9 Lesson 2

    • Conclusion - Module 9 Lesson 3

    • Congratulations! Course Checklist

    • Course Survey