Course curriculum

  • 1

    Introduction to TikTok

    • 1. Welcome

    • 2. My Teaching Style

    • 3. The Pace of TikTok Changes

    • 4. Tough Love

    • 5. Pull Out a Notebook
  • 2

    Why TikTok?

    • 6. What is Possible with TikTok

    • 7. The Leading Social Media Platform

    • 8. Early Adoption and Other Perks
  • 3

    Why TikTok's Influence is Growing

    • 9. Backstory of TikTok

    • 10. Authenticity and Connection

    • 11. What Exactly is TikTok?

    • 12. TikTok Marketing Ecosystem Strategy: TikTok for Business