Understanding Keywords - Module 4 Lesson 1

Why Do Keyword Research? Module 4 Lesson 2

Content Types - Module 4 Lesson 3

5-Step Keyword Research Process (Free Method) - Module 4 Lesson 4

Step 1: List Out Your Categories - Module 4 Lesson 5

Activity: Write out a list of 10-15 categories and then choose just 5 that you want to commit to. Add them to the Content Planner.

Step 2: Brainstorm Topic Clusters - Module 4 Lesson 6

Activity: Make a list of angles for your first topic cluster

Step 3: Coming Up With Keywords - Module 4 Lesson 7

Activity: Use the Google SERP Research Method to choose 10 keywords that people are searching for and that you think you can rank for.

Step 4: Validate With Google Trends - Module 4 Lesson 8

Step 5: Writing SEO Titles - Module 4 Lesson 9

Activity: Write 5 different versions of an SEO title with different content angles for your chosen keyword. Pick the one you want to write and add it to the Content Planner tool.

Free Method Takeaways - Module 4 Lesson 10

*Optional* Paid Keyword Research Techniques

Batching Your List of Articles - Module 4 Lesson 11

Activity: Make sure you have 5 article titles in the Content Planning tool ready to write!

Free Method Wrap Up